International franchise development process | Process for international frachising

THE INTERNATIONAL FRANCHISE DEVELOPMENT PROCESS

The process required to properly prepare a business for international franchising is as follows:

STRATEGY DEVELOPMENT

There are many ways of approaching international franchising. This first step reviews the options available and selects the right strategy for the business and concept in question.

FEASIBILITY STUDY AND DEVELOPMENT PLAN

In this part of the process a plan is developed that itemises how the concept will be rolled out and looks at the proposed structure of the franchise, the franchise proposition, target markets, the resources required and all of the elements required in a detailed plan. The plan and its assumptions are then tested in a comprehensive financial model.

PREPARATION OF DOCUMENTATION

The next step is to produce the documentation required. This includes operating manuals, legal agreements, disclosure documents, marketing materials and all other documents to both promote and protect your franchise system.

MARKETING

The franchise is now ready to be marketed in the chosen territories. This can be done through direct marketing and by introduction to our international network of associates. Our support here includes guidance on selecting the right partners to work with in the critical early stages of international development.

Our role is to guide you through the process and ensure that your business is fully prepared for the rigours of international expansion.

Click here to contact one of our international franchise consultants.