BASIC CRITERIA FOR INTERNATIONAL FRANCHISING
Successfully franchising your business overseas takes many things, but some of the basic questions you need to answer include:
- Has the concept got a strong track record of success?
- Is operating system fully developed and tested?
- Has the concept got staying power and not a fad or fashion?
- Can it be adapted to the different local market conditions found in other countries?
- Is the knowledge required to run the business easily transferable i.e. could a master licensee be trained to do what you do and a franchisee easily trained to run a unit?
- Is there sufficient profit in the business for all parties in a franchise system?
- Are there likely to be any legal, cultural or logistical barriers to international franchising?
- Is your corporate culture right for international franchising?
- Do you have sufficient resources to launch and support an international franchise network?
Click here to contact one of our international franchise consultants.
“
Farrah’s indepth knowledge and experience of international franchising not only highlighted all the elements of international franchising we needed to consider but also acted as a catalyst to help us develop our long term international strategy ”
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